MBA Thesis Essay Example | Topics and Well Written Essays - 10250 words

MBA Thesis - Essay Example ade to study the four (4) different dimensions of Above the Line (ATL) Advertising in this research project with respect to the admission advertisement of Iqra University. This research has made extensive efforts to cover all the different and varied views of students from both genders and different age brackets. In short, this research has taken into consideration all the different views of the respondents and then only have gone about in designing and preparing a research report – one that will present the actual picture of the likings, perceptions, understandings and beliefs of the already studying students of Iqra University with respect to the admission advertisements in the newspapers as well as give a clear and lucid idea as to what they would like the authorities to change in the up and coming advertisements for Iqra University in the newspapers in the future. Iqra University has been producing outstanding graduates both in the field of Business and Computer Sciences ever since its inception. There was a requirement to check the perception of the students with respect to the advertisements appearing in the newspapers of the admission one. Although there are a number of different advertisements appearing in the newspapers which are directly or indirectly related with Iqra University, it was also stressed by the researcher to actually show the admission advertisement of the Iqra University to the respondents (in the Appendix Section) so that they could get some flash back and recall it. Never the less, the main idea behind this research was to conduct a post-testing study of the effectiveness of the admission advertisement as well as study the perceptions, beliefs and likings of the students as to what they think of this advertisement in general as well as in particular. To find out what the students of Iqra University think about the admission advertisement that appears in the newspapers with regards to liking, perception, understanding and belief